AMD

AMD Promotes Industry Standards and Interoperability with New Testing Tools for Desktop and Mobile Manageability

2007-03-27T13:47:00Z

— AMD rallies industry partners and extends leadership in enabling interoperable platform solutions that promote seamless integration between hardware and software —

Sunnyvale, Calif. -- March 26, 2007 --Working to free the industry from the constraints of proprietary architectures and making it easier than ever for customers to manage today’s increasingly diverse IT environments, AMD today announced new interoperability testing tools, codenamed “SIMFIRE,” to help speed the adoption of the recently announced Desktop and mobile Architecture for System Hardware (“DASH”) specification. Addressing the need to shorten the time between the introduction of a new standard and the availability of interoperable solutions for end users, the new tools from AMD are immediately available to vendors to help accelerate interoperable solutions for DASH ─ web-services based desktop and mobile client management standards announced last week by the Distributed Management Task Force, Inc. (“DMTF”).

“AMD recognizes that management interoperability is a core concern for end users, and we share our ecosystem partners’ belief that this is best addressed through open standards like DASH,” said Ben Williams, vice president, Commercial Strategy and Solutions. “Management interoperability directly addresses the costs and complexity of IT management by providing a common way for systems to access and exchange management information across the entire IT infrastructure. This increases flexibility and choice for our customers, while helping them lower overall total cost of ownership and more effectively respond to business needs.”

By enabling vendors to test their management applications and system implementations for DASH standards, the SIMFIRE tools, which will help facilitate the availability of interoperable desktop and notebook computers from multiple vendors, are designed to allow existing IT infrastructures to seamlessly and predictably manage their hardware assets.

This effort expands AMD’s strategy to leverage an open standards-based approach to implementing security, virtualization and manageability features in successive generations of AMD64 technology. An active member of the DMTF and a major contributor to the DASH specification, AMD is working to provide open and extensible software tools to partners by enabling a framework for enhanced IT platform management and security. The SIMFIRE tools are based on an open test framework, called Open Test Manager, which is part of the Open Web Services for Management (“WS-Management”) project, to which AMD has already contributed numerous test cases, utilities and enhancements.

“Microsoft has been a strong supporter of the DMTF and applauds the efforts by companies such as AMD that take a leading role in the development of management standards such as DASH and WS-Man,” said Larry Orecklin, general manager of System Center Marketing at Microsoft Corp. “Moreover, AMD’s additional contribution of testing and interoperability tools as well as its work to make WS-Man part of its server reference platform helps all vendors bring standards-based solutions to market more quickly, which benefits our customers.”

At the Microsoft Management Summit (“MMS”) 2007, held this week in San Diego, Calif., in the AMD booth # 513, AMD and partners are showcasing a number of solutions that demonstrate DASH manageability on AMD platforms as well as the SIMFIRE testing tools.

Through a system jointly developed by AMD, Microsoft, Avocent, Tyan and Renesas, AMD is demonstrating server management via WS-Management, utilizing an Open Platform Management Architecture (“OPMA”) management sub-system and System Center Operations Manager 2007.

OPMA, an AMD-led standard, specifies a common system interface between a server platform and management subsystem. Also in the AMD booth, automated IT services management company Embotics is demonstrating how their autonomics software running in a virtualized environment on AMD64 technology-based systems enhances system security by helping to make systems management more tamper-resistant.

Also at MMS, Broadcom is demonstrating an AMD64 technology-based Dell OptiPlex 740 desktop managed through DASH.

“Both Broadcom and AMD have contributed extensively to the development of the DMTF DASH specification, which both companies agree is key to delivering interoperable management to our IT customers, helping enable flexibility while lowering TCO,” said Greg Young, vice president and general manager of Broadcom's High-Speed Controller line of business. “Broadcom is also pleased with AMD’s significant contribution to the industry in developing the SIMFIRE tools for DASH. These testing tools will allow us to deliver high quality DASH solutions to market more quickly.”

AMD is also demonstrating DASH firmware from Avocent, the IT operations and infrastructure management solutions provider.

"Industry-standard compliance enables our customers to build interoperable systems management solutions, which is key to our drive for scalable, standardized systems in the data center," said Dave Perry, executive vice president, Avocent Corp. "Customers will realize increased efficiencies and reduced costs as a result of using Avocent's DASH and WS-Management firmware on the industry-leading AMD platform."

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

Business Solutions by AMD

2006-11-13T19:50:00Z

AMD’s has focused efforts on the following business solution areas:

· Consolidation Solutions

· Database Solutions

· Clusters and Grid Computing

· Business Application Solutions

For information, please go to: http://enterprise.amd.com/us-en/AMD-Business/Business-Solutions.aspx

AMD in the Enterprise: News

2006-11-13T19:38:00Z

For the latest news, please go to: http://enterprise.amd.com/us-en/AMD-Business/News.aspx

Open Platform Management Architecture (OPMA) Specification

2006-11-13T19:21:00Z

The Open Platform Management Architecture (or OPMA) is an open specification that defines a common system interface between the server platform and management subsystem. OPMA enables ISVs and IHVs to build standards based, cross-platform manageability products for heterogeneous computing environments.

For details and the specification for OPMA, go to: http://www.amd.com/opma

AMD's Enterprise Products

2006-11-13T19:14:00Z

The AMD64 platform is designed to take into account all the mission-critical aspects of modern enterprise computing.

For more information about AMD64 products and the AMD64 ecosystem:

· Desktops

· Noteboooks

· Servers

· Workstations

· Software Solutions

Please go to: http://enterprise.amd.com/us-en/AMD-Business/Products.aspx

Management Developers Conference: AMD Presentation Highlights WS-Man Support and OPMA

2006-11-13T19:08:00Z

AMD will be presenting a session entitled "Leveraging OPMA to Quickly Support WS-Management" at the Management Developers Conference in Santa Clara, CA, December 4-7. AMD's session is on Thursday, December 7 at 2:30PM.

Session Abstract:

WS-Management consoles for remote management will soon be commercially available, but legacy platforms may not be able to support out of band communications using this new interface because the existing management subsystem does not support it and may not have sufficient local resources to be field upgraded. One way to support rapid time to market for such new technologies is to leverage modular management subsystems which support the Open Platform Management Architecture (OPMA). This session will include a demonstration of MOM managing two different OPMA and WS-Management enabled platforms.

For more information about the Management Developers Conference go to: http://www.mandevcon.com/

AMD in the Enterprise: Online Event Series

2006-11-13T18:51:00Z

AMD believes our products and solutions are ideal for enterprise IT applications of every type and complexity. More importantly, our partners and customers believe it too.

With our Enterprise Online Events, you can hear leading technology executives from across the industry discuss AMD solutions from their unique perspectives.

Watch our Online Events and discover why Microsoft, EDS, Sun, HP, Oracle, Novell, and other companies choose AMD.

For more information, please go to:

http://enterprise.amd.com/us-en/AMD-Business/Multimedia-Center/Enterprise-Online-Events.aspx

Microsoft TechEd IT Forum: AMD Showcasing Ongoing WS-Man Activities

2006-11-13T18:48:00Z

AMD is showcasing some of its ongoing development work to help support the Distributed Management Task Force (DMTF) WS-Management specification at Microsoft TechEd IT Forum in Barcelona November 14-17. WS-Management, or the Web Services for Management specification, helps promote management interoperability between various management applications and managed systems.

Management interoperability is key to keeping down management costs for IT organizations. Most IT organizations today have deployed a heterogeneous mix of platforms and technologies, such as virtualization. Management interoperability allows IT administrators to manage such a datacenter environment while lowering TCO and complexity.

AMD is demonstrating a variety of typical monitoring and diagnostics scenarios using WS-Management support provided by both Microsoft and Avocent Corporation. The demonstrations also utilize management cards supporting OPMA (Open Platform Management Architecture). OPMA is an open specification that defines a common interface between the server platform and management subsystem. OPMA is the product of an ongoing collaboration with partners and OPMA-enabled management cards and motherboards are now available.

The demonstrations will be available in the TechEd Exhibition Hall at AMD’s booth (stand number A13). The demonstrations will also be shown in session MGT316: WS-Management: Heterogeneous Application Systems Management and Problem Solving.

Enterprise Endorsements of AMD Solutions

2006-11-13T18:44:00Z

For customer case studies and success stories demonstrating exactly how AMD's breakthrough technologies have helped transform business processes, solve business problems, and realize business goals, please go to:

http://enterprise.amd.com/us-en/AMD-Business/Multimedia-Center/Case-Studies.aspx

AMD's Technology Alliances

2006-11-13T18:31:00Z

Strategic Customers are Central to Our Business Philosophy

AMD believes successful companies ultimately break free to market leadership as a result of a relentless focus on core competencies. Through a dedicated analysis of customer needs, and the ongoing effort to develop and refine solutions that meet those needs, companies can meet and exceed their goals even in today's challenging business climate.

For more information about AMD’s Technology Alliances, please go to:

http://enterprise.amd.com/us-en/AMD-Business/Alliances-Home.aspx

AMD's Enterprise White Papers

2006-11-13T18:04:00Z

AMD has published a series of white papers that are downloadable from:

http://enterprise.amd.com/us-en/AMD-Business/Multimedia-Center/Resource-Center/White-Papers.aspx

White Paper Topics include:

The AMD Series on 64-Bit Computing

Web Infrastructure

Server-Based Computing

Business Applications

64-bit Computing

Multi-Core Technology

Virtualization

Power Management

Collaborations with AMD Customers and Partners, including:

· EDS

· HP

· IBM

· Microsoft

· Novell

· Oracle

· Sun