InvisibleCRM helps enterprises increase user productivity and adoption by bringing line of business applications to user natural environments – Microsoft Outlook and Windows desktop. Customers get lower-cost solutions and interoperability between Microsoft and other CRM/ERP vendors. In other words people stay in the environment they are used to, and at the same time, have all the corporate data tightly integrated with the business logic of a corporate application.
Business Needs
User adoption is the key challenge for many enterprises aiming to make use of business applications. Users would often prefer to live in their natural environment — typically Microsoft Outlook and Office — rather than have to open a separate application. That is why for most software vendors’ customers tight integration with Microsoft Outlook plays a key role in their decision to choose a corporate system. Typically integration solutions provided by vendors themselves do not meet customer requirements in terms of usability and adoption. Solution
InvisibleCRM is a Microsoft partner that has a set of productivity tools designed to bridge the gap between how business people work with line of business applications and how they work with
Outlook and other Microsoft applications. InvisibleCRM's Outlook integration Edition aims to make a business application more easily accessible and easier to use by providing synchronization capabilities and a common Outlook ‘look and feel’.
Benefits
· Improved user productivity: the automatic synchronization of corporate data and email processing eliminates time-consuming tasks such as searching, updating and uploading emails and documents to an enterprise application.
· Data quality and integrity: business people are enabled to link every email, appointment and other activities to business application objects, thus keeping a fuller corporate knowledge.
· Increased flexibility: because InvisibleCRM stores information, documents and communications locally, users have the flexibility to work with accurate corporate knowledge whenever it is needed, even offline.
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About InvisibleCRM
InvisibleCRM, named “Cool Vendor” by Gartner, is a technology provider of tools engineered to increase user adoption and ROI of enterprise applications by seamlessly integrating them into the way businesspeople work every day. These tools enable users to work with their customer and corporate information, without leaving their favorite applications – MS Outlook and Windows.
InvisibleCRM was launched in 2005, and within just one year, it invented and turned into reality an ecosystem of revolutionary products, entered into partnership agreements with a number of leading business application vendors and gained significant traction with users and analysts. Most notably, InvisibleCRM has designed and delivered solutions for Salesforce.com, Amdocs, and EMC Documentum.
In 2006, InvisibleCRM received investments from venture capital funds — Martinson Trigon and ABRT Ventures — to accelerate product development and improve customer support.
Headquartered in Delaware, United States, InvisibleCRM’s development centers are located in Moscow, Russia and Kiev, Ukraine. This unique combination of the former USSR’s engineering talent with the American management skills enables innovation and wealth of ideas that have helped to make the CRM world more user-friendly.